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The Firm

Who We Are

MGR Advisory is a boutique financial advisory firm providing CFO-level guidance to businesses seeking experienced, hands-on financial leadership.

Why MGR Advisory

MGR Advisory brings CFO-level judgment to owner-led businesses facing increasingly complex financial decisions. Led by a licensed CPA with experience across public accounting, private equity, and owner-operated companies, the firm helps leadership make disciplined decisions around cash, profitability, and risk, without requiring the cost or long-term commitment of a full-time executive.

Conversations typically begin with an introductory discussion to understand the business, current financial challenges, and priorities.

Max Rubinstein

Founder & Principal, MGR Advisory

Max Rubinstein is a licensed CPA and the founder of MGR Advisory. He began his career at Ernst & Young, where he built a foundation in complex financial analysis and client advisory work. He later joined Blackstone, where he was immersed in institutional-grade financial structures at one of the world's leading investment firms.

Max went on to serve as Controller and CFO for a privately held real estate owner and operator in New York City, overseeing financial operations, reporting, and strategic planning across a growing portfolio.

He holds a Bachelor of Business Administration in Accounting and a Master's of Science in Taxation from Hofstra University, where he graduated among the top of his class.

Max is known for his organized, detail-driven approach, clear communication, and ability to turn complex financial information into practical business insight. Originally from Long Island and now based in New York City, he is active in the local Jewish community. Outside of work, he enjoys reading, cooking, and traveling, and spending time with his wife and dog. He is also a lifelong Yankees fan.

  • Ernst & Young
    Early Career
    Tax & Advisory
    Complex financial analysis, client advisory, and technical accounting across a range of industries.
  • Blackstone
    Investment Management
    Financial Analysis
    Institutional-grade financial structures and client-focused analysis at one of the world's leading investment firms.
  • NYC Real Estate
    Private Sector
    Controller & CFO
    End-to-end financial oversight for a privately held real estate owner and operator, covering operations, reporting, and strategic planning.
  • MGR Advisory
    Present
    Founder & Principal
    Boutique fractional CFO practice serving founders, operators, and leadership teams across industries.

Start with a conversation.

We work with a small number of clients at a time. Every one of them gets Max.